I am Joffrey's. Taste my Passion.
I am Joffrey's. I am premium Coffee and Teas.
You might find me on the supermarket shelf. You might find me served in your favorite restaurant. You may find me in a pot in your company's break room. Or you may find me in the Joffrey's coffee shop.
Regardless of where I am, people can't get enough of me. I am truly satisfying and refreshing.
People love my rich aroma. They savor my rich flavor. They are intrigued by my exotic, international mystery. And they thoroughly enjoy exploring my many delicious varieties from around the world.
But there is another side of me.
I'm an entertainer at heart. A social animal. I make life more fun. And I'm known for being somewhat irreverent, unconventional. Oh, and I have a sly sense of humor and love poking holes in the self-importance of others.
After all, I'm just coffee & tea.
Non-conformist. Sophisticated. But just coffee & tea.
I aspire to be the counter-culture alternative to the industry's recognized leader, buy have a secret “corporate” identity. So I pass easily among all social circles and strata and don't take myself too seriously.
I am recognized for my quality.
My passion. My unpretentiousness.
I am the David to the industry's Goliath. But I don't throw stones at my competition. I throw better beans.